Height of Imagination in Advertising. 2nd INSTALLMENT

Following is the 2nd INSTALLMENT of the good ads which did not use any celebrity in them but then too were a huge HIT in the industry.

To view 1st INSTALLMENT click here

1) The high on Madness & youthfulness quotient: Frooti Ad with the best tag line ever: "Why Grow Up". Frooti, or Mango Frooti, as it is popularly called, is the largest-selling mango drink in India. It is the flagship product of and the most successful drink offered by Parle Agro India Pvt. Ltd.

2) The Mentos ad with the tag line : "the missing link" uncovers the mentos mint as the missing link between the monkey and the man. In a way trying to indirectly say that those who don't take mentos remain mentally animal(donkeys)-like while those take mentos get man-like brains. Mentos is a brand of mints, of the "scotch mint" type, sold in many markets across the world by the Perfetti Van Melle corporation.

3) The Cadbury's Éclair ad featuring a bomb like burst in mouth after one eats an eclair sweet trying to portray the intensity of seetness one feels when one eats the same. Cadbury plc (LSE: CBRY, NYSE: CBY) is a confectionery and beverage company with its headquarters in London, United Kingdom, and is the world's largest confectionery manufacturer. Cadbury Heroes (formerly Cadbury's Miniature Heroes) is a boxed selection of sweets available in the United Kingdom and Ireland. In Australia and New Zealand they are known as Cadbury Favourites. They comprise miniature versions of many Cadbury favourites; Cadbury's Éclair being one of them.

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