Height of Imagination in Advertising. 6th INSTALLMENT

Following is the 6th INSTALLMENT of the good ads which did not use any celebrity in them but then too were a huge HIT in the industry.

To view 5th INSTALLMENT click here

In the following assignment I showcase 3 of the many brilliant ads of Bingo Chips; from by ITC, India.

the girl throws a kiss to the boy & the boy gets burnt of it just bcuz the girl was having the "Chili-based Bingo chips" along with.

This ad tries to prove that the Bingo chips are the best when eaten in any kind of physical | mental situation.

The Perfect in the lot :- tells that how a pack of well spiced chips can bring back life [read action] to your boring daily routine.


2 Most creative advertisements of 2009

Adding more value to the tradition of exposing extraordinary intelligence in doing the ad, Vodafone has shifted to a realm of add. That is the Vodafone Zoo Zoo ad. There is no animation at all in deploying theses adds. Rather real character inside the masks. These are another milestone achieved by the ad agency Ogilvy Mather India. The characters are so realistically represented that it gives us intense amusement and touchy feelings. With our peaking a single word they expressed the human emotions and feelings very much. The characters are of Cape Town and the ad is shot at South Africa, mostly to popularise the IPL ads of Vodafone.

If you have been intrigued by posters of a certain 'Moochwali' staring down at you, on your way to work or in print ads in the newspaper in the last few days, its all thanks to the team at O&M, which has put together the teaser campaign for Fevicol, as a lead up to the brand's new campaign to mark 50 years of Fevicol's existence. The commercial shows the life journey of a young girl, who is shown getting dressed up by her family for a skit in their courtyard. She is playing a male character, and is therefore, provided with the mandatory fake moustache to complete the look. From hereon, the girl is shown sporting the moustache, for the rest of her life. The inference, of course, is that the moustache was stuck on her face with the help of a little dab of Fevicol. So whether it is at her school, where her teacher is mildly shocked at her appearance, or at a distribution ceremony in her village, or even when she has grown older and poses in a studio for a picture with a cut-out male character (the photographer promptly interchanges the male cut-out with a female cut-out character, after seeing her moustache), she always sports the moustache. She is shown in various stages of her life; as a newly married bride, an eager mother, a middle aged woman, one nearing old age and the last, finally, on her death bed, all the while, sporting the moustache. Towards the end, as she breathes her last, the camera pans to show a nearby cubicle where a baby has just been born, albeit with a moustache, as a gesture towards the concept of reincarnation. The ad ends with the tagline of '50 saal se champion.' (a champion for 50 years)


25th Anniversary issue of Frontline Magazine

25th Anniversary issue of Frontline Magazine

Recently came across this "Commemorative" issue of the current-affa magazine Frontline which they had released in celebration of their 25th anniversary.

Inaugural issue of Frontline Magazine

If you missed on this issue - Click here to check it out online here

logo of The Hindu Group of publications

*Frontline (ISSN 0970-1710) is a fortnightly English language magazine published by The Hindu Group of publications from Chennai, India. Narasimhan Ram is the Editor-in-Chief of the magazine. As a current affairs magazine, it covers domestic and International news. Frontline gives a prominent place to various issues of development and hindrances in the Indian states. Apart from topics of politics and political economy, it also covers a wide range of topics including Arts, books, cinema, Science and English language.

N Ram is the editor-in-chief of Frontline Magazine.
awarded the Padma Bhushan by the Government of India.
He is referred to as a left-wing editor and known to believe in left/communist ideology.

lessons the business giants learnt from the Global Financial Crisis of 2007 - 2009

Recently came across this issue of the business magazine Business Today.A must read as it contains essays from eminent business leaders of our times on "What lessons did they learn from the Global Financial Downturn of 2007 - 2009"

cover page of the January 10, 2010 Business Today Magazine issue