Amul Macho inner-wear Advertisement banned : WHY ??

The banned Amul Macho innerwear ad

Why the hell was it banned??
It was banned saying that it was obscene. In fact if you use the right word.

My View :

Though it's not obscene but it's very very NAUGHTY & immensely EROTIC.

In the ad the lady indirectly
tries to show the height of (rough) intimate moments with her husband's inner-wear (read husband) by giving the sex-laden-moaning looks while washing the inner-wear; between her feet; with her hands.

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