Following is the 5th INSTALLMENT of the good ads which did not use any celebrity in them but then too were a huge HIT in the industry.
In the following assignment I showcase 2 most brilliant ads; one titled "Definitely Male" & the other one titled "Fastest Indian" of "Bajaj Pulsar DTS-i motorcycle" by Bajaj Auto, India.
This first advertisement shows a motorcycle flirting with a young girl. hence the tag line : Definitely male. this indirectly makes any "Real Man" synonymous to "this motorcycle" and as soon as a male starts identifying himself with the motorcycle he'll also get mentally compelled to have (buy) one.